1/30/2024 0 Comments Compareme spreadsheet![]() Showcase Your Skills and Experience in Your Portfolio Design Your Portfolio with Visuals and Content: Choose the Right Platform for Your Portfolio: Also? How about considering people that are a different age, race, nationality, religion, etc. But, remember, it will never be as beneficial as connecting with real people. I encourage you to borrow the exercise from me as I have from others. I’ve filled out the worksheet so that you can have a better sense of how to answer the questions (the persona is based on me and the “service” is the MDes program at DAAP). Your product, service, or experience is but a vehicle or tool for their journey.īelow is an example of the persona exercise that I use in my messaging and strategy workshop with clients. In other words, and as Brayton always reminds me, begin to look at the persona as the hero. It’s what happens when you step into someone else’s shoes and see the world, even a glimpse, from their perspective. ![]() Once you dive into ambitions, challenges, and solutions, the light bulbs will start to go off. It’s pretty amazing how far that extra level of detail will go to help you help your Millennials. Followed by solutions that correspond to those specific areas. Now, I ponder the internal, external, and philosophical problems. Lately, I’ve started to go a little bit deeper into the challenges and solutions categories with the nudging of my friend/colleague Brayton Deal at Iron House Studios. What hurdles are in the way? What difficulties are they experiencing? Finally, what are some solutions that your lovely product, experience, or service can potentially offer? Or, at the very least, what’s the best message for that persona group? What do they want from life, their job, the relationships, etc.? Then, I write down their challenges. Those are pretty unhelpful for the most part, although they begin to paint a picture. Traditionally, I’ve started with the necessary details like name, age, job, gender, relationship and kid status, income, where they get their news. Now that you’ve had some proximity with your people, it’s time to write a persona. Talking to one person is better than talking to yourself because you are a terrible target audience for your project. Where does your audience exist? Can you go to that place and observe them in action? Perhaps, you could strike up a conversation with the complete stranger? Don’t have time for that? Who in your family, church, or rotary club can you talk to that can give you insights or connect you to others who can? Basically, don’t be lazy. I understand that you may not have time to do a survey and set up interviews. Use them to discover the people who you need to talk to most. Surveys are okay, but they are not a silver bullet (not even close). That means leaving the computer and talking to people. In an ideal world, your persona would be built off of insights gained from connecting with real people, in real life, who are in your target audience. However, it’s better to start with one well-developed persona than none at all. Chances are, you will need multiple personas. A persona is a fictitious character who represents the people who you are trying to reach. One way to do that is to develop a persona. It’s time to get specific on the unique human beings who you are attempting to serve via design. Therefore, whatever solution you are working toward to serve a millennial is probably aiming toward way too broad of an audience. ![]() Our life ambitions and every day challenges are not the same. There’s no doubt that our lives are drastically different (except for the cat, maybe). Go ahead and compare me to a millennial who is about to graduate college. In addition to all of that, I own a house that came with a stray outdoor cat. More than my work, I hope to be a decent husband to my wife, pay attention to what’s spiritual, and nurture lifelong friendships. I’m also a professional designer, adjunct professor, and working towards a master’s degree. For instance, I’m a millennial, and I’m 35 years old. The problem with that answer is that it’s incredibly vague and unhelpful. That an answer I hear most from design students when they describe their target audience.
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